Storytelling Is Not A Soft Skill, It’s The Skill
Startup founders love their tech. They work like hell to build something brilliant. A product they believe will change the game. Politicians love their policies. They…
Re/Think Zone
Sharp Lessons From The Room
Most of these ideas aren't mine. The connections are.
Think of me as your filter. Thousands of business books. Millions of articles. Endless podcast episodes.
I collect the ideas worth keeping. I test them. I sharpen them. I connect them. I strip away the BS.
Then I give them back in plain English.
One useful idea every two weeks. Enough to help you see what you couldn't see before. Pull on any thread. See where it takes you....
Smart Ideas Die In Boring Words
Boring words are everywhere. They strut across boardrooms, decks, job ads, testimonials and websites dressed as brilliance. But they’re not. They make you sound like…
The Twelve Words NASA Buried On The Slide
Bullets fly. Radios crackle. Dust blinds the field. In the chaos of combat, clarity isn’t nice-to-have. It’s the difference between life and death. That’s why the army…
The Razor Six That Cuts Through Noise And Makes Your Words Stick
You know that moment when someone drops a tough question and all eyes land on you? No prep. No notes. No time. Just you, the spotlight, and a crowd staring. And waiting…
If You Don’t Name The Poison, You’ll Swallow It
Every time I work with leaders, toxic leadership comes up. So I’ve dug up a 20-page PDF by Colonel Denise F. Williams, “Toxic Leadership in the U.S. Army”. Why? Because…
The Reputation You Have Is The Reputation You Earned
Warren Buffett doesn’t need a long intro. He’s the most famous investor on earth. In 2025, Berkshire Hathaway is the fifth most admired company in the world. But here’s…
How Words Moved More Fries Than Any Price Cut Or New Flavour Ever Did
If you think words don’t sell, let me take you back to Australia, 2014. KFC is stuck. Their $1 French fries are already a hit, already cheap, already everywhere. But…
The Skill Everyone Needs But Nobody Wants To Admit
Only 1 in 10 people has “sales” in their job title. The other 9? Still selling. Introducing yourself – selling Asking a client for a testimonial – selling. Planting the…
The Way You Talk About Yourself Is Either Making You Money Or Costing You Money
Mess up your intro—and people will forget you. Fast. Because the first thing anyone asks is: “So, what do you do?” “Tell me about yourself.” And just like that—you…
This Tiny 3-Line Email Builds Trust (And Stronger Teams)
Asking for feedback feels scary. It’s like handing someone a mic and saying—“Tell me where I suck.” No leader wants to feel exposed. But brave beats safe. Every time…
Why Most People Bomb Their Intros (And How to Finally Get It Right)
Still here? Good. Because this isn’t just another post about communication tips you’ll forget tomorrow. This is about why most introductions fall flat—fast—and what to…
The 10 Questions That Make Your Copy Cut Deep
You can’t sell to someone you don’t know. That’s why most sales copy flops. It’s vague. It’s soft. It’s blah. It talks to “everyone” and hits no one. Before you type a…