School Taught You To Memorise, But The World Pays You To Think
Dates. Definitions. Lists. In school, it’s all recall. Say it right, get the mark, keep the peace, and make teachers smile. Then you step into the real world and learn…
Re/Think Zone
Sharp Lessons From The Room
Most of these ideas aren't mine. The connections are.
Think of me as your filter. Thousands of business books. Millions of articles. Endless podcast episodes.
I collect the ideas worth keeping. I test them. I sharpen them. I connect them. I strip away the BS.
Then I give them back in plain English.
One useful idea every two weeks. Enough to help you see what you couldn't see before. Pull on any thread. See where it takes you....
Two Types Of Mistakes. Only One Should Worry You
In sport they split mistakes into two buckets. Skill errors. Effort errors. A skill error happens when someone tries the right move but doesn’t yet have the skill to…
We Don’t Sell Saddles Here
Back in 2013, Tiny Speck, the team behind Slack, had a positioning problem. They’d built something useful. A group chat tool called Slack. But nobody was shopping for a…
If You Don’t Pick A Fight, You’ll Sound Like Everyone
Your customer is the hero. You’re the guide. But without a villain,the story has no pulse. In simple terms, the villain is what steals the hero’s win. It creates the…
Design Beats Discipline Every Single Day
Drug companies build websites explaining overweight. Long pages, soft colours, and an earnest tone that signals seriousness while inviting absolutely nobody in. Nobody…
Don’t Taste Like Water
The caveman kneels at the edge of the river. Twenty hunters fan out behind him. Spears down. Breath held. No one speaks. The water is still. Too still to trust. He drags…
Five Seconds That Beat A Year Of Silence
Most leaders wait a year to give feedback. They watch the same behaviour repeat for months, say nothing, and quietly train people that silence is safer than speed, then…
If You Can't Show The Change, You Can't Win Them
Most brands talk as if their customers lie awake at night thinking about them. They don’t. They never did. They never will. They don’t care about you. They don’t care…
Be Useful
Most landing pages look like they’re trying too hard. Shiny. Loud. Busy. And still somehow empty. We’ll come back to this. But before we do, I need to pull you out of…
A Dead Message Stays Dead Even In A Pretty Deck
Everyone’s drooling over AI deck apps right now. You type a prompt, hit enter, and voilà — you’ve got twenty slides that look like the real thing. But looking good isn’t…
Even Clean Hands Look Dirty In Bad Light
Chinese chéngyǔ are short, but brutal. They cut straight to the truth. Each carries the echo of centuries — soldiers, poets, monks — all whispering a single punch of…
Your Brain Is A Filter, Not A Sponge
Ever heard of the red car theory? Maybe not by name, but you’ve lived it. Let’s play. You crawl through traffic, half-awake, brain on autopilot. Same road. Same faces…