Many Will Tell You That Copywriting Is A Science, But In Fact, It’s An Art
Because a red Rudge bicycle once made me the happiest boy on the street. Because you let me play cricket on the lawn. Because you used to dance in the kitchen with a…
Re/Think Zone
Most of these ideas aren't mine. The connections are.
Think of me as your filter. Thousands of business books. Millions of articles. Endless podcast episodes.
I collect the ideas worth keeping. I test them. I sharpen them. I connect them. I strip away the BS.
Then I give them back in plain English.
One useful idea every two weeks. Enough to help you see what you couldn't see before. Pull on any thread. See where it takes you....
Because a red Rudge bicycle once made me the happiest boy on the street. Because you let me play cricket on the lawn. Because you used to dance in the kitchen with a…
Let's jump right in. We don’t know shit. We assume we know it all. But we are all wrong. Let that seep in. We don’t know shit. This self-deprecating statement comes from…
There are an awful lot of books on Leadership, and most of them you can skip. If you were to go and grab just one on the topic, go and find "Guidelines For The Leader…
Thought experiments are great. They challenge and break our conventional patterns of thinking. They mobilise the imagination to remould our point of view for a brief but…
If you were the owner of a fast food restaurant that sold milkshakes and they weren't selling well, what would you do? Would you buy higher quality ingredients? Would…
Why do we laugh at people using smartphones that are ten years old, and yet cling to opinions we formed ten years ago? Why do we refresh our wardrobes every year…
Derek Sivers is a guy I deeply respect, because of his communication chops, obviously. But also because of his larger-than-life swagger that makes him remarkable. He…
Have you ever said the words "I quit" and wished you could take them back? Since there’s no such thing as a time machine (yet), this mistake can cost you a lot. Granted…
Why is it that when we fail, when we mess up and don't deliver on our promises, we always go on defence? Why is it so damn difficult to own our mistakes? Maybe we need…
This rant isn’t about Chinese. Well, it is. To an extent. But, it’s more so about what one Chinese character can teach you about an overlooked part of communication…
In my work with entrepreneurs and businesses of all stripes, here’s what I’ve found. They get stuck not because they don’t know the right answer but because we haven’t…
Unless you live under a rock, chances are you’ve heard something about “Mad Men” TV series. It's set in the '60s, but every lesson Don Draper has to offer about…